Brining The Best Of Gayo To Your Door!

Gayo’s best is the coffee brand of CV. K2, a registered small business in the city of Banda Aceh on the northern tip of Sumatra. We strive to provide the highest-quality products as possible as we seek to contribute to the local economy and treat all people with dignity. In addition to coffee, we also produce Moringa supplements for health and nutrition. To see more about our company, please visit www.k2story.com. Below are K2’s vision statement and company principles.

VISION

To contribute to local economic development in Aceh through the creation and promotion of high quality local products. 

BUSINESS PRINCIPLES

Honor God – Recognizing that humans have been made stewards of God’s creation, K2 seeking to glorify God in the management and operation of the business.

Honor People – Recognizing that human beings are made in God’s image, K2 seeks to:

  • Serve, honor, and respect its employees through equitable wages and benefits;
  • Treat customers fairly by providing quality products at a fair price with good customer service

Honor the Government – K2 seeks to be accountable and to conform to local and national bodies of law, including paying taxes and avoiding corruption or fraud.

Honor Communities – Recognizing that K2 has responsibility for promoting the welfare of communities in the area in which it operates, K2 seeks to:

  • Be generous with our profit through giving back to employees and the farming group with which we partner;
  • Operate in a way that does no harm to the local environment;
  • Use labor intensive technology to provide more jobs

Frequently Asked Questions

Q: Is Gayo’s Best Coffee “fair trade” certified? 
A: Gayo’s Best represents equitable coffee buying and our vision to promote economic justice, which goes beyond fair trade. Please reference our blog post on this issue via our Indonesian company website – https://www.k2story.com/blog/is-fair-trade-fair-enough for more information
 
Q: Is Gayo’s Best coffee organic?
A: We don’t possess any organic certification, but based on our knowledge of the Gayo region, the coffee we source is about as organic as possible. Most of the farmers here don’t have to use pesticides due to the high altitude at which the coffee grows. Usually a small amount of industrial grade fertilizer is used to help the new coffee plants grow. Many of the Sumatran Gayo coffee cooperatives that have organic certifications don’t produce anything “more organic” than the farmers of the group we work with. The leader of the farmer group has some fully organic plots of coffee and is striving to mentor others in using organic fertilizer for both better quality coffee and environmental sustainability. 
 

Q: Why does your coffee cost so much?
A: There have been a lot of good articles recently to explain the cost of a cup of coffee. To make it as simple as possible, the cost of Gayo’s Best Coffee reflects several things:

  1. Specialty Grade – Gayo’s Best Coffee is very good quality. Higher quality means the farmers work a lot harder and we are happy to pay them a higher price for their coffee
  2. Gayo Price Bubble – Compared to other similar coffees, Gayo coffee has increased several dollars per kg in the last several years. This reflects a unique demand for Gayo coffee which is often sought after as an anchor for coffee blends and for its big bold taste in the cup. 
  3. Equitable – We try to pay the farmers a good price for their coffee and reward them for experimenting with new processes and improving quality over time. We also pay for the coffee up front, which means we have a lot of financial capital that gets tied up in the coffee and isn’t released until the coffee is sold on the US side.  
  4. Small Scale – Right now, the farmer group isn’t bigger than 20 families at any given time. This means we can’t source  tons and tons of coffee at one time. Smaller amounts of coffee results in higher per pound price due to fixed shipping costs, export fees, and taxes. 
 

Partners & Resources

Q: What are some good resources for learning more about coffee?
A: The Coffee Compass  |  http://www.thecoffeecompass.com/

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